Introducing SHIFT Magazine
Shift Advanced Life Design Magazine—commonly known as SHIFT—is a life‑optimization publication founded in 2016 by Air Force veteran Rob Garcia. Inspired by the principles of deconstructing peak performance popularized by Tim Ferriss, it features in‑depth interviews with high achievers—from Delta Force operatives and SEAL Team 6 members to New York Times bestselling authors and seven‑figure entrepreneurs
Beyond thought-provoking profiles, SHIFT offers a seamless fitness-tracking platform complete with personalized workout plans, dietary menus, music integration, and community-driven motivation . The magazine has grown to include a redesigned digital presence under Associate Editor Taylor Rau and iconic cover art by Rich Hill, positioning itself at the intersection of performance, design, and lifestyle empowerment.
Beyond thought-provoking profiles, SHIFT offers a seamless fitness-tracking platform complete with personalized workout plans, dietary menus, music integration, and community-driven motivation . The magazine has grown to include a redesigned digital presence under Associate Editor Taylor Rau and iconic cover art by Rich Hill, positioning itself at the intersection of performance, design, and lifestyle empowerment.
Meet The Team
Dr. Rob Garcia
Director of Strategy
Kryzta Molina
Operations Manager
Annitha Krishnan
Statistician and Quantitative Analysis
Tailor Rau
Associate Editor
Kayla Nguyen
Content Creator
Cameron Anderson
Marketing COORDINATOR
Gina Huynhdu
Content Creator
The Digital Footprint
Beyond thought-provoking profiles, SHIFT offers a seamless fitness-tracking platform complete with personalized workout plans, dietary menus, music integration, and community-driven motivation . The magazine has grown to include a redesigned digital presence under Associate Editor Taylor Rau and iconic cover art by Rich Hill, positioning itself at the intersection of performance, design, and lifestyle empowerment.
